Louis Vuitton terminated practically a quarter of a century of sponsorship

For the 34th America's Cup competitors the city of San Francisco, California is getting added to the roster of host cities. 'Auld Mug', as yacht racing fans call the cup, is returning towards the USA for the very first time in 18 years.

And Louis Vuitton is resuming sponsorship activities for the series of regattas that establish the Challenger for the 2013 competitors. This brings the Louis Vuitton Cup back towards the America's Cup World Series as well as the resumption of 25 years of helping to figure out one of the most competitive contestant to go up against the defender, America's Oracle Group.

It all began in 1851. Henry W. Paget, the 1st Marquess of Anglesey, donated this ornate trophy to the Royal Yacht Squadron as the prize for any yearly regatta around the Isle of Wight.The yacht 'America' won the race along with the trophy was named America's Cup in honor in the victor.

The boating syndicate that owned the schooner 'America' gave the prize towards the New York Yacht Club in 1857; to constantly remain available for international competitors. There the cup remained until 1983. The New York Yacht Club's record winning streak was broken by the yacht 'Australia II', crewed from the Royal Perth Yacht Club.

1983 was a pivotal year for an additional critical purpose... The Louis Vuitton Cup becomes the Challenger series of regattas that will figure out which yacht club meets the Defender. In the 3rd America's Cup in 1876 through the 20th competitors in 1967 there was by no means greater than one particular contestant for the role of Challenger!In 1970 this changed. Much more entrants produced the want for any method to figure out the strongest competitor for the 'Auld Mug'.

In 2007 Louis Vuitton terminated practically a quarter of a century of sponsorship for the America's Cup competition. In 2011 the America's Cup Event Authority (ACEA) proudly announced the return of Louis Vuitton for the 34th America's Cup, with San Francisco Bay as the center arena.

The ACEA plans to bring the competition for the oldest active trophy in international sports into the 21st century. It is their intent to bring the joy and excitement of yacht racing to the public in approaches never knowledgeable before. For the first time the yacht race is not going to happen miles off-shore. The geography of the Bay Region accords spectators using a natural amphitheater of vast proportions... and San Francisco Bay is the stage.